I’m planning a major piece on the problems with online advertising. And I want to hear from you. It feels to me like we’ve driven the digital world into a ditch. I don’t mind advertising that’s helping keep content free, or cheap. But I can’t figure out how these ads are supposed to be actually…
I was surprised to get a promotional message in my doctor’s patient portal, mislabelled as “New Information in Your Chart.” It made me think about marketing, what it is, and where it belongs. Here’s how it looked: I like my doctor and I like my doctor’s practice, which I think is doing excellent work. I’m…
We tax things that are bad for society, like tobacco, alcohol, and gambling. Unfettered, undifferentiated internet advertising and marketing impressions are bad for our souls. Let’s tax them, too. Spam. Clutter. Noise. There is just too much of it. Raise your hand if your inbox is full of stupid, pointless, and undifferentiated offers. Say “aye”…