All sorts of stuff comes into my inbox. One day, a guy named Steve Woodruff asked me if I would edit his book. As it turned out, that was one of the best days I had this year. Steve’s little book is called “Clarity Wins: Get heard. Get referred.” (It’s available today.) It’s startling in…
The New York Times described Donald Trump’s nominee for the Supreme Court as “an Echo of [Antonin] Scalia in Philosophy and Style.” But where the late Justice Scalia’s writings were sarcastic and passive-aggressive, Gorsuch’s are straightforward, logical, and clear. Because he writes often in the first-person, his arguments come across as direct rather than snide or veiled. Let’s…
While others write bullshit-filled press-releases, Elon Musk tells you exactly what he’s planning, in plain language. Here’s what you can learn from Musk: write directly to the reader, be clear, be organized, and be engaging. Elon Musk’s Master Plan, Part Deux Yesterday, Elon Musk posted “Master Plan, Part Deux” on the Tesla site. It begins like this:…
What’s wrong with your writing? If you think it’s too long, you’re probably right. While you may not realize you have organization and clarity problems, your readers do. Early this year, I surveyed 547 business writers (details below*). This is my first post about the data from that survey. One question I asked was this: In…