Comparing apologies: Oscars vs. Chipotle vs. Boston Globe
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Comparing apologies: Oscars vs. Chipotle vs. Boston Globe

ByJosh Bernoff

Three organizations have screwed up recently: The Motion Picture Academy nominated zero actors of color for Oscars, Chipotle made its customers sick, and the Boston Globe couldn’t deliver papers. I wanted to follow up on my recent posts about Chipotle and the Globe, and see if the Academy Awards folks could do any better. All three needed to…

Chipotle’s weasel words are sickening
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Chipotle’s weasel words are sickening

ByJosh Bernoff

Chipotle Mexican Grill’s CEO Steve Ells is “deeply sorry” after 141 of his customers in Boston College contracted Norovirus. This comes in the wake of virus outbreaks in nine other states over the past year. The restaurant chain has deployed a team of copywriters to solve the problem. Their efforts on the company’s website gave me a stomachache….