Newsletter 60. Why our culture fetishizes the new and what to do about. Plus, little free libraries take on book bans, the FTC bans fake reviews, why everyone should write a book proposal, three people to follow, and three books to read. Change is Seductive, But It Creates Cognitive Conflict I want you to think…
You know poor writing is slowing down your organization. But changing a culture — any culture — is wicked hard. Where should you start? And how can you maintain the change? I suggest three steps: 1. Generate awareness. 2. Share knowledge. 3. Provide systems for help and support. Here’s how to do these. 1. Generate…
It’s just no fun if you’re the only one in your organization dedicated to clear, bold communication. Don’t stop there, spread the word. Here’s how to do it effectively. If your company, department, or workgroup doesn’t put a premium on clarity, it’s your job to change it. Remember the Iron Imperative: The Iron Imperative: You…
Once there was a product manager named Joan who worked at an Italian foods company called Patitucci’s Delights. Joan loved Italian food, and she loved helping her company sell it and make a profit. She was in charge of prepared dinner products, working alongside two other product managers for pasta and sauces. Joan had a…