Newsletter 73. Change you can believe in is change you can understand, merry Christmas to booksellers, how to stump ChatGPT, plus three people to follow and three books to read. How change feels There are two kinds of change: change in what you do, and change in who you are. Both create uncertainty. But the…
It’s not so much about resolutions as it is about change. If you don’t want your 2024 to be the same as your 2023, there are two ways to do that. One, do something new. New job, new club, new role, new friends. If you want to do that, how are you preparing to identify…
Things are going to be different this year, you have resolved. But that’s not how change happens. It’s a process. Here’s how New Year’s resolutions (don’t) work. You figure out something you want to change. You make a resolution. “I want to quit smoking” or “I want to stop using the passive voice.” You try really…
Business writing has only one purpose: to create a change in the reader. If your writing creates no change in the reader, it has failed. This is different from other forms of writing. The purpose of fiction is to entertain. The purpose of media is to get you to read as much and as long as…
When you plan, do you imagine things will change, or stay pretty much the same? Both are biases; both are right; both are wrong. Technology analysts won’t ever come out and say it, but they have an inherent bias. They always see change coming over the horizon. Your business is shifting to the cloud. Television…