Announcing “Build a Better Business Book,” the first comprehensive advice book for nonfiction authors
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Announcing “Build a Better Business Book,” the first comprehensive advice book for nonfiction authors

I set out to help authors. Fifteen years and 50 books later, I keep hearing the same questions — about everything from how to create ideas to how to select a publishing path to how to do book promotion. So I put everything I knew in one place: my new book Build a Better Business…

Everything about your book should maximize RX (reader experience)

Everything about your book should maximize RX (reader experience)

Why should authors put in the work to create a better book? The goal of a business book is to help the reader to succeed. Everything about it should support that goal. That means maximizing the value of the reader experience. Let’s call it RX, by analogy with CX (customer experience) and UX (user experience)….

Assembling the ingredients of your business book

Assembling the ingredients of your business book

Business books are made of ideas and frameworks, stories, proof points, argumentation, and advice. That’s what you need to build one. So what does it take to assemble all of that? Let’s examine a 50,000-word book, which is typical these days (somewhat shorter than in past years). A hardback typically has 250 words per page,…

How important are bookstores to business authors?

How important are bookstores to business authors?

If you’re a business book author, you are probably imagining your book on the shelf in the local Barnes & Noble, independent bookstore, or airport bookstore. But before you pursue that vision, you ought to think it through, because attaining bookstore placement comes with lots of challenges. As context for this discussion, consider two sales…

Use the “reader question method” to plan and organize your business book

Use the “reader question method” to plan and organize your business book

If you are writing a book as an expert on a topic, you may be having challenges with organizing your content. You should build your table of contents around the questions your reader will ask. The wrong way to organize your book I was recently helping a consultant who was planning a book on a…

For maximum impact, keep your case studies pure and unsullied by argumentation

For maximum impact, keep your case studies pure and unsullied by argumentation

Great business books include case study stories. They also include frameworks and analysis. For maximum effectiveness, never mingle the two. Here’s an example to clarify what I mean. In The Age of Intent, the book I ghost wrote about artificial intelligence last year, there is a story at the start of the customer service chapter…