One of my favorite charts from the Business Book ROI Study is this log-log plot of investment vs. revenue. Each dot represents the most recent book of a single published business author. The axes are logarithmic because the spending and revenues vary over several orders of magnitude. The red dotted line is the profitability line:…
You’ve probably heard that the real money from publishing a business book comes from sources other than the book: speaking, consulting, workshops, courses, and sales for your organization. Now that we have completed the Business Book ROI Study, I thought I’d see whether the survey data backed that up. What it shows is that the…
This Thursday I’ll be on a Zoom Webinar to discuss results from the 2024 Business Book ROI study, conducted earlier this year on behalf of four business-book-oriented sponsors. Sign up here. It’s free. I spent many months working on this, and it’s the biggest data-heavy research report I’ve worked on since Forrester. I’ve already shared…
Newsletter 66: Why polls captivate us; AI fails at reasoning; the valued discipline of writing, plus three people to follow, three books to read, and a free report on how business books generate revenue and profit. About that presidential horse race Why are we so fascinated with polls? Well, put that aside for a minute….
Months ago, I joined up with four author service organizations — Amplify Publishing, Gotham Ghostwriters, Thought Leadership Leverage, and Smith Publicity — to undertake the first-ever large-scale study of the return on investment from business and thought leadership books. Today, we release the results of that study free to the public. You can download your…