The four classes of business authors — and where you belong

The four classes of business authors — and where you belong

ByJosh Bernoff

One of my favorite charts from the Business Book ROI Study is this log-log plot of investment vs. revenue. Each dot represents the most recent book of a single published business author. The axes are logarithmic because the spending and revenues vary over several orders of magnitude. The red dotted line is the profitability line:…

Join me Thursday 24 October, 1 pm ET, to hear more on the ROI of business books

Join me Thursday 24 October, 1 pm ET, to hear more on the ROI of business books

ByJosh Bernoff

This Thursday I’ll be on a Zoom Webinar to discuss results from the 2024 Business Book ROI study, conducted earlier this year on behalf of four business-book-oriented sponsors. Sign up here. It’s free. I spent many months working on this, and it’s the biggest data-heavy research report I’ve worked on since Forrester. I’ve already shared…