Week 11: publishers vs. authors on marketing; book advance gender differences; Scribe rises from the dead; plus 3 people to follow, 3 books to read, and the bullplug. Your publisher focuses on bookstore marketing. That’s not what you need. I’ve worked with dozens of traditionally published authors. Nearly all were disappointed in the work of…
If your friend just published a book, what can you do to help? You can say “congratulations,” which is nice, but what your friend actually needs is for as many people as possible to hear about the book, consider the book, buy the book, read about the book, and talk about the book. This is…
When it comes to book sales, does a social media following guarantee sales? Of course not. That’s what’s behind the New York Times piece, “Millions of Followers? For Book Sales, ‘It’s Unreliable.’ ,” a naive and oversimplified take on what it takes to sell books. How books sell In the olden days — before COVID…
It’s a publishing truism that your book must sell 10,000 copies to be successful. It’s wrong. And it’s also very hard. So let’s take a look at whether you need to sell 10,000 copies, and what it would take to do that. Can you succeed without selling 10,000 copies? The analysis I’m going to share…
You’ve completed and turned in your manuscript to the publisher. Congratulations. Time to have a well-earned break, right? Well, maybe for a day or two. There’s typically at least a 5-month gap between when the manuscript is done and your publication date. (That can be shorter if you’re self-publishing, but there’s still a gap.) What…
Face it: if you’re prospective non-fiction author, you may as well have “sucker” written on your forehead. Everyone knows you yearn to be a bestseller and they’re quite happy to take your money to feed that need. Much of what they’re offering is waste. A lot of it is worthwhile. But it could cost you…