10 ways to make your corporate description (boilerplate) less dreadful
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10 ways to make your corporate description (boilerplate) less dreadful

It’s there. At the bottom of your press releases, on the “Who we are” section of your website, at the end of your whitepapers. It’s the “boilerplate” description of your company. And it’s terrible. You’ve got 50 to 60 words to tell the world who you are, but if you’re like most companies, what you’re…