In the wake of continuing safety issues with Boeing aircraft, the company announced it was changing the incentives for how people are paid in its commercial aircraft division. Now, 60% of the bonuses will be based on quality and safety metrics. Previously, 75% of the bonuses were based on financial metrics. I’ve watched incentives and…
Donald Trump is now giving free branding advice to Boeing on how to deal with the challenge of its crashing 737 MAX planes. It’s not bad advice, but it does make you wonder if having the president act like a marketer is a good idea. Here’s Trump’s tweet: This is a dumb thing to tweet…
Boeing and its airline customers are in a tough situation. Plane crashes are very rare — planes are safer than ever — but in the wake of two crashes of Boeing 737 MAX aircraft, they need to both reassure people and indicate that they’re taking steps to solve the problem. Boeing clearly has a disciplined…