Those polls you’re reading? They’re bullshit.
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Those polls you’re reading? They’re bullshit.

ByJosh Bernoff

I’m sick of people treating presidential poll numbers as if they are facts. They’ve got no connection to the upcoming election. Drawing precise conclusions from a sample of 450 likely voters a year before the election is bullshit. Look, I’m no newcomer to consumer surveys. I spent 18 years launching and working with Forrester’s broad…

Fifty shades of ignorant: why you cannot control social media
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Fifty shades of ignorant: why you cannot control social media

ByJosh Bernoff

If you haven’t yet figured out that you cannot control social media, where have you been sleeping for the last ten years? Hey, Fifty Shades publicists, I’m talking to you. Here’s the simple syllogism: Social media is vibrant because anyone can say anything. Haters feed on each other. Therefore, when you create a social media event, it…