A bias toward change

A bias toward change

ByJosh Bernoff

When you plan, do you imagine things will change, or stay pretty much the same? Both are biases; both are right; both are wrong. Technology analysts won’t ever come out and say it, but they have an inherent bias. They always see change coming over the horizon. Your business is shifting to the cloud. Television…

Ask the first question

Ask the first question

ByJosh Bernoff

When you’re listening to a good speech, your mind is engaged. The speech ends and the audience claps. Now raise your hand and ask the first question. I first learned this on December 7, 1995. The buzz around Web browsers had become deafening. My Forrester colleagues felt the browser was a threat to Windows and the desktop (and…