A few very dumb COVID-19 corporate messages

A few very dumb COVID-19 corporate messages

ByJosh Bernoff

Every corporation you’ve ever done business with is now filling your inbox with “reassuring” messages. Most of them are companies you’ll never work with again, so they’re just an annoying background buzz. But some of them are actively dopey. Things are bad enough — this is no time for more self-inflicted brand damage. And now,…

5 bullshit things about book publishing and the reasons behind them

5 bullshit things about book publishing and the reasons behind them

ByJosh Bernoff

Today I launch #5BullshitThings, an industry-by-industry analysis of the whacked-out way the world works now. I’ll start with book publishing. When rapid change hits stodgy industries you get disruption. Disruption generates cognitive confusion and threatens power dynamics. That, in turn, generates hypocrisy, and incomprehensible behavior. In other words, bullshit. Let’s look at five bullshit things about…