Correlation, causation, and confusion: The Backlinko study of 912 million blog posts
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Correlation, causation, and confusion: The Backlinko study of 912 million blog posts

Brian Dean of Backlinko, an SEO maven whose site includes a technique that “almost guarantees that you get high quality links from every piece of content that you publish,” published a study of 912 million blog posts. He says his results include worthwhile insights. I say they support an alternate explanation: nearly all content marketing…