To be precise, Social Media Marketing is just mostly dead

To be precise, Social Media Marketing is just mostly dead

ByJosh Bernoff

My comments on the death of social media marketing generated a lot of reaction, both on my blog and on Augie Ray’s. I was wrong to suggest that it’s completely dead. It’s only mostly dead. Here’s some context. My work on social media began in 2008 with large corporate clients who hoped to use social media like blogs…

Augie Ray, can we admit now that social media marketing is dead?

Augie Ray, can we admit now that social media marketing is dead?

ByJosh Bernoff

Augie Ray is right. Social media’s house is on fire. He also says you can start over. I’m not so sure. Augie (an old friend and colleague of mine) recently published a major blog post about what’s wrong with social media. Here’s the gist of his message: Grab the fire extinguisher, build a social media…