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At Apple, the customer comes third.
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At Apple, the customer comes third.

ByJosh Bernoff June 19, 2018May 3, 2023

The most important thing to Apple is the product. After that comes employee efficiency. Customers? They’re in third place. Here’s how I learned that: Yesterday I finally brought my iPhone with its failing battery into the Apple Store in Burlington, Massachusetts. When I showed up, the bright and happy Apple guy in the front of…

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