I’ve known Charlene Li a very long time. And I’m convinced that her new book, The Disruption Mindset: Why Some Organizations Transform While Others Fail is her finest accomplishment: a fundamentally important and influential strategy book that’s perfectly suited to today’s biggest business challenge. Disruption is a buzzword. Since Clayton Christensen made it famous with…
Adobe announced yesterday that it would acquire commerce platform Magento for $1.68 billion. It’s clear that an army of lawyers and PR people spent days crafting the 1001-word announcement, with is laden with highly refined, state-of-the-art tech-vendor bullshit. So let’s take the announcement apart. I’ll highlight jargon in bold and meaningless weasel words in italic, and…
Adobe’s latest video taps into how we all feel about marketing jargon. My question is . . . is Adobe really who you think of as a jargon buster in marketing technology? Or are they part of the problem? Thanks to Steve Woodruff for the tip.