Why Meta’s decision to remove ad targeting categories won’t make much difference

Why Meta’s decision to remove ad targeting categories won’t make much difference

ByJosh Bernoff

Under intense heat due to whistleblower leaks, Meta has agreed to remove ad targeting categories like health, race, and political affiliation from its properties Facebook and Instagram. Here’s why that will do very little about the algorithmic decisions that drive extremism, partisanship, and mental health issues on these social networks — and won’t even slow…

It’s time to ban all political ad targeting . . . everywhere
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It’s time to ban all political ad targeting . . . everywhere

ByJosh Bernoff

Google will stop targeting political ads based on behavior. That’s a start. I call on every platform to end all targeted political ads (except by geography) — and for Congress to make this the law. Here’s what happened with political ads so far in 2019: Twitter banned all political ads. Google just announced that for…