Trump’s latest tweet raises the question: should presidents be marketers?
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Trump’s latest tweet raises the question: should presidents be marketers?

ByJosh Bernoff

Donald Trump is now giving free branding advice to Boeing on how to deal with the challenge of its crashing 737 MAX planes. It’s not bad advice, but it does make you wonder if having the president act like a marketer is a good idea. Here’s Trump’s tweet: This is a dumb thing to tweet…

Two conflicting approaches on those Boeing 737 MAX crashes
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Two conflicting approaches on those Boeing 737 MAX crashes

ByJosh Bernoff

Boeing and its airline customers are in a tough situation. Plane crashes are very rare — planes are safer than ever — but in the wake of two crashes of Boeing 737 MAX aircraft, they need to both reassure people and indicate that they’re taking steps to solve the problem. Boeing clearly has a disciplined…