Red Sox President Larry Lucchino and the art of saying nothing
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Red Sox President Larry Lucchino and the art of saying nothing

Is there any point in giving an interview and not saying anything? Politicians and executives do this all the time. It means things are going poorly but there is no plan to fix them. Ask Red Sox President and CEO Larry Lucchino. Despite their massive payroll, the Red Sox are in last place for the third…

Fifty shades of ignorant: why you cannot control social media
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Fifty shades of ignorant: why you cannot control social media

If you haven’t yet figured out that you cannot control social media, where have you been sleeping for the last ten years? Hey, Fifty Shades publicists, I’m talking to you. Here’s the simple syllogism: Social media is vibrant because anyone can say anything. Haters feed on each other. Therefore, when you create a social media event, it…

The batshit candor of Donald Trump
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The batshit candor of Donald Trump

Yesterday, Donald Trump announced he’s a candidate. He is a politician like no other. We ask for honesty from candidates. We rarely get it. We are getting it from Trump. Other politicians occasionally let something slip that reveals how they really think. There are no slips with Trump, just a relentless flood of unfiltered candor. Fivethirtyeight’s Harry…

Christopher L. Gasper’s passive voice approach to fixing the Red Sox

Christopher L. Gasper’s passive voice approach to fixing the Red Sox

“Something must be done.” It’s the passive-voice cry of the handwringing editorial or the concerned memo. And it’s vacuous and worthless, since it doesn’t say who must do what. I’ll illustrate with Christopher L. Gasper’s article in today’s Boston Globe: “It’s time for the Red Sox to call for a changeup.” The story so far: despite a high payroll, the Boston…

To write well and efficiently, choose the right level of editing
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To write well and efficiently, choose the right level of editing

Editing is like going to the dentist — nobody likes it, but you’ll avoid a lot of pain and ugliness if you get the right help at the right time. And you need to pick the right intensity of editing to match what your writing needs; you can’t fix a toothache with just a cleaning. Good…

McDonald’s announcement of marketing hires isn’t very meaty
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McDonald’s announcement of marketing hires isn’t very meaty

Troubled McDonald’s announced a new chief marketing officer and PR head. While the press release is as bland as a Big Mac with no secret sauce, the media swallowed it whole anyway. Here’s the actual news: McDonald’s hired Robert Gibbs, former Obama press secretary, as EVP, Global Chief Communications Officer (that is, head of PR). It…

Mary Meeker’s Internet Trends Report spawns predictable cliches

Mary Meeker’s Internet Trends Report spawns predictable cliches

Mary Meeker’s latest 197-slide Internet Trends report is not bullshit. While some of the stats on the slides are questionable, overall it’s a pretty interesting, international grab-bag of facts. My issue is with what comes next — media and analyst cliché predictions based on those facts. In the tech world, predictions are predictable. There’s a cliché for each stage of technology…