If you’re a business book author, you are probably imagining your book on the shelf in the local Barnes & Noble, independent bookstore, or airport bookstore. But before you pursue that vision, you ought to think it through, because attaining bookstore placement comes with lots of challenges. As context for this discussion, consider two sales…
When I start editing your manuscript, I learn something about you, the writer. That’s not just a side effect. It’s actually central to my ability to edit your work effectively. I don’t set out to psychoanalyze you. It’s just impossible not to. To improve a manuscript, I must understand the author’s goals What is the…
Every editor has had this experience: deep into a manuscript, you find yourself reading a familiar passage. Sure enough, it duplicates content that was earlier in the manuscript. Don’t just delete it. Ask yourself why it’s there, and use that knowledge to make the manuscript better. Why writers repeat themselves All writers repeat information in…
I usually charge people by the project. But for some ongoing relationships, I charge a monthly retainer. While this arrangement is good for freelancers, clients need to think carefully about whether it’s appropriate for them. How a retainer arrangement works Here’s the mechanics of a retainer arrangement, or at the least the kind that I’ve…
Last week, the great psychologist Mihaly Csikszentmihalyi died. Csikszentmihalyi (pronounced chik-sent-mee-hai-ee) advanced our understanding of happiness and creativity enormously by codifying the concept of “flow,” a highly pleasurable and concentrated state of mind in which people are enormously productive. Every writer needs to know about flow — what it is, why it is important, and…
Malcolm Gladwell is creating an exclusive audiobook from interviews with Paul Simon. It’s called “Miracle and Wonder.” And I have to admit I am pretty excited about this. Paul Simon’s talent In my opinion, Paul Simon is the foremost poet of the Twentieth Century. His ability to connect melody, rhyme, and meaning is without parallel….
Of all the tools and methods that writers use, having a door on your writing space — and closing it — may be the most powerful. A fellow writer about to undertake the months-long process of creating a book recently asked for advice about the need for concentration — and how to balance that with…
I’ve now written or edited more than 25 books published by traditional or hybrid publishers. I know what your publisher is looking for, and what they will and won’t do for you. So it’s time for some straight talk about that. Publishers in 2021 won’t generally edit your book. They are looking for a publishable…
If you’re writing a book about a change in the world, consider including an imagined future scenario. It will vividly bring to life your vision of the future. And it will be fun to write, too. What is a future scenario story? If you are writing a book about trends or shifts, you want us…