The great science fiction writer Theodore Sturgeon was once asked why 90% of science fiction was crap. His justification was this: “Yes, 90% of science fiction is crap . . . but 90% of everything is crap.” Sturgeon guessed way low. Any idiot with a keyboard now can and will write and publish in some form, from…
Being hard on ideas makes them better. Great ideas are clear, brief, and not boring. Don’t stop until you get there. For my last 8 years at Forrester — at least since I started working on my first book — I’ve had a sort of smartass attitude towards the world. If you ask people what I was like…
My name is Josh Bernoff and I hate bullshit. So do you. But the difference between us is: I intend to do something about it. After 40 years in academia and the corporate world, I’ve had my fill. I’ve seen it all. Articles from respectable publications full of generalizations and filler. Spurious statistics. Consultants’ reports…