UK retailer Tesco laid off 1,200 people, one-quarter of its headquarters staff. Its layoff announcements have become perfunctory and heartless. Should we praise the company’s honesty? Here’s the public statement from Tesco, as reported in The Independent: This is a significant next step to continue the turnaround of the business. This new service model will…
I was 15 years old in August of 1974, traveling in Germany with my family, when President Nixon resigned. It made a powerful impression on me. I think, because of our shared history of that time, we all feel we understand what might be coming for Trump. But we don’t. My father had gotten a summer…
When a U.S. administration changes, so does the president’s website. Under Trump, the new whitehouse.gov addresses six issues, each with a short, simple, direct block of text. Unlike the president, it’s focused, clear, and effective. My social feeds were full of protests when the pages for LGBT rights and climate change disappeared from whitehouse.gov. Were you really…
HP would prefer that you didn’t use third-party or refilled ink cartridges, so it has updated its printers’ firmware to reject “counterfeit” ink. When this upset printer owners, it apologized in the most weaselly, self-justifying way possible. Its statement shows how companies can either apologize, or defend themselves, but shouldn’t do both at once. In March…
Mylan and its CEO Heather Bresch are under fire. It raised the price of its EpiPen product — an essential protection for people with life threatening allergies — by a factor of five in the last eight years. Mylan’s statement defending itself clarifies what it’s doing — providing rebates — but evades the main issue of…
Yesterday, FBI Director James Comey issued his final statement about former Secretary of State Hillary Clinton’s personal email server. While he characterized her behavior around classified information as “extremely careless,” he will not recommend prosecution. Democrats and Republicans are spinning his decisions relentlessly today. The overwhelming impression I get from Comey’s statement is of a diligent…
The press release for Pepsi’s new bar (oops, I mean “experiential lounge”) shows how you can pump up almost anything with extra fizz. This is fashion. Fashion can’t just use simple words like “blue” and “polyester”; similarly, a fashionable bar talking about drinks would sound boring. So we get “experiences.” Let’s look at some fabulous excerpts. I’ve…
The Donald Trump campaign’s 271-word statement about skipping the next debate is short, clear, and free of jargon. But it could have been much shorter, only six words: “I am afraid of Megyn Kelly.” I believe his strategic calculation was that this debate would not help him — people already know who he is — but that tangling again…
I’m 57. I’m happy. I’m doing what I love. This didn’t happen by accident. Thanks to my writing teachers, and to those who really taught me to write: Dena, Jon, Bill Blue, and all my editors at Forrester. Thanks to those who supported me, believed in me, and boosted my confidence: Kimberley, Ray, Isaac, Mom…