“What’s your process for ghostwriting a book?” This is a simple question with 31 million possible answers. It all depends on how the author (client) and the ghost writer plan to work together. Here’s a set of questions that the writer and the author/client should agree on before you get started. These apply to nonfiction…
In January of 2020, nearly two years ago, I got an email from an executive at a large streaming entertainment company. Would I consider conducting a business writing workshop for the company? Sure, I said. He asked for details and references. I sent the prospect — let’s call him Oliver — my one-page writeup for…
I believe Donald Trump’s next book will come out in 2022, will move the needle on his election, and will generate tens of millions of dollars for him. A New York Times newsletter sent today explains how political books continue to sell on both sides of the political divide. Conservatives now have their own publishers,…
I charge what I’m worth. Whether it’s a book proposal, book editing, or ghostwriting, I figure out how much work it will take, multiply by my hourly rate, and price accordingly. My price is fixed. I don’t charge by the hour, I charge by the job. If you propose to pay me out of your…
If you are a ghostwriting a book, must it reflect the voice of the author for whom you’re writing it? I first encountered this question in a PRSA (Public Relations Society of America) conference talk by Blythe Campbell. Blythe speaks and writes eloquently about how public relations professionals need to listen to and understand their…
Ghostwriting is full of potential pitfalls. Asking two questions can help you avoid them and get your pricing and process right. What you will read in this post is based on my own experience ghostwriting two nonfiction books and many proposals, and from war stories from other ghostwriters. The two questions you must answer before…
Once I quote a job, I fiercely resist changing the price. But that doesn’t mean I won’t negotiate. If you ask me for help with idea development, editing, coaching, or ghostwriting, I’ll get you a quote. Same for a corporate writing workshop. Like any other freelancer, my quotes are based on two things: How many…
When you’re a freelancer, leads are your lifeline. Where do they come from? Five years experience at this has taught me that while content marketing works, tone is just as important as content. Back up a bit. I have had six full-time jobs in my pre-freelance career. The first five of them I got through…
I live in the gig economy. I work with large companies. Their systems are designed to make working with me “efficient.” In fact, they just ensure that they’re getting the highest possible price. If you’re a freelancer, you know how this works. Joe Exec, who knows you somehow (from seeing your blog, a reference from…