Search Results for: ghostwriting

Why freelancers should prefer “thrill ride” projects
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Why freelancers should prefer “thrill ride” projects

I hate slow projects. I like thrill rides. Consider this 2 x 2 describing the universe of potential freelance projects, with two dimensions for different types of speed. The horizontal axis describes the amount of work. Is this something that can be completed quickly, like a blog post or a tweet, or a big job…

The client cascade

The client cascade

In January of 2020, nearly two years ago, I got an email from an executive at a large streaming entertainment company. Would I consider conducting a business writing workshop for the company? Sure, I said. He asked for details and references. I sent the prospect — let’s call him Oliver — my one-page writeup for…

Must a ghostwriter adopt the author’s voice?

Must a ghostwriter adopt the author’s voice?

If you are a ghostwriting a book, must it reflect the voice of the author for whom you’re writing it? I first encountered this question in a PRSA (Public Relations Society of America) conference talk by Blythe Campbell. Blythe speaks and writes eloquently about how public relations professionals need to listen to and understand their…

The two crucial questions every ghostwriter must ask

The two crucial questions every ghostwriter must ask

Ghostwriting is full of potential pitfalls. Asking two questions can help you avoid them and get your pricing and process right. What you will read in this post is based on my own experience ghostwriting two nonfiction books and many proposals, and from war stories from other ghostwriters. The two questions you must answer before…

Content marketing for freelancers: notes on tone and content

Content marketing for freelancers: notes on tone and content

When you’re a freelancer, leads are your lifeline. Where do they come from? Five years experience at this has taught me that while content marketing works, tone is just as important as content. Back up a bit. I have had six full-time jobs in my pre-freelance career. The first five of them I got through…