How to grow a great career by not following your passion, private equity and AI roil publishing, plus 3 people to follow, 3 great reads, and plug nuts Don’t follow your passion “Follow your passion” is terrible advice. Your career develops over years and decades. As you live through it, you have to make a living. People…
Last week I started a LinkedIn newsletter for authors. From now on I’ll be posting it every Wednesday here as well. The format is: short essay, snarky news takes, people to follow, books to read, and an obligatory but lovable plug. This week I cover bullshit, McGraw-Hill’s exit from the business book market, a thief…
I’m grateful to the hardworking podcasters and video creators who’ve been interested enough in my book to interview me. These are some of the most creative and best-prepared thinkers out there, working hard to come up with new perspectives that will benefit their listeners and viewers. Here’s a short list of unique interviews I’ve just…
The name of the store in Inverness, Scotland, UK was Leakey’s Bookshop. As soon as I walked in the door I knew I would be there a while. I’ve been in a lot of used bookstores in my day. I’m drawn magnetically to the classic science fiction, the history books written from a decades-old perspective,…
If you don’t love your book, it’s going to suck. What do I mean by love? People write books for all sorts of reasons. Some are self-serving (“This will make me famous!”). Some are mundane (“This will get me tenure.”). And some, of course, are written for love. Without the love, the book is unlikely…
It’s a terrible spot to be in: a friend has asked you to provide an endorsement blurb for their book, but when you begin to read it, you realize it’s no good. Whether the premise is wrong, the organization is poor, or the writing is tedious, it’s not a book you want your name on….
There are way too many business books out there, but no guides to business books quite like this. Josh is the architect behind the blueprint for success in this industry.
I wish I had read this book five books ago. Josh Bernoff delivers an absolute masterclass guide that will indisputably help business authors build a better business book.
Writing books is hard. Writing good books is nearly impossible. Josh Bernoff’s Build a Better ow to Business Book makes it a whole lot easier. It’s packed with instructional stories, a clearly defined roadmap, and actionable advice at each step of the way.