Everybody Writes by Ann Handley is a spectacularly useful book about writing, organized into 74 bite-sized chunks. Ann and I look at the world through the same eyes, and we are fighting the same fight — to help you express yourself more clearly. Here’s my interview with her: Why a book on writing now? There are so…
All day long we read on our various screens. This has vastly increased the demand for content, which comes to us through many channels. But those who create it have forgotten what good writing is. Think back to the world of 1980. The average consumer or businessperson at that time had no email, and there was no Internet. What…
Content from an established media site is credible, right? Not when it’s contributed content. Media sites need content; people need to promote their ideas — the web makes it easy to connect them. The only thing lost is editorial judgment. Unlike the native advertising I discussed yesterday, contributed articles are unpaid, unlabelled self-promotion. The person placing the…